Open call for People to People projects

People to People (P2P) programme objectives

People to People Cultural Engagement Programme aims at whole-society to 1) enhance social-cohesion between communities, 2) facilitate community access to culture, civic society activity and education and, 3) improve 21st century skills, especially in relation to critical thinking and disinformation recognition.

P2P is focusing on 4 key areas: access, offers, skills and trust. Gaining access to hard-to-reach communities by providing offers that attract this audience in areas of relevance to them and which they participate in because they see the value of them (education and training, personal skills development, jobs and enterprise, social activism, empowerment, community development, climate/environment and personal interests e.g. sport, culture). These offers are used to develop skills in individuals that help them to better act as wise digital citizens, critiquing the messages they receive digitally and the agendas behind them (digital citizenship, leadership, critical thinking, media literacy). This builds the resilience in the information space. Each offer is used to build trust between communities to give the opportunity to come together and co-learn, co-create and co-deliver benefits for themselves and their communities (especially those activities that address social action and community development).

The objective of programme is to be gained via three outcome areas:

  • Outcome area 1: Individuals from vulnerable communities have the skills to meaningfully participate in democratic society;
  • Outcome area 2: Diverse communities work together around common agendas, building trust and positive perspectives and narratives;
  • Outcome area 3: Institutions work together to connect with diverse communities, building a sustainable ecosystem for skills for democratic societies and cross-community cohesion.

Target Audiences

Programme’s target audiences are those individuals/communities/institutions which:

  • Live in remote areas, or regions close to the Russian/Belarusian borders and may speak the language other than that of the majority population;
  • May be disconnected from civic life or may be defined as hard to reach and isolated communities;
  • May be described as refugee and/or migrant communities, especially Ukraine; 

Activities that foster policy and community dialogue, as well as cross-institutional collaboration and institutional capacity building are particularly welcomed to participate in the programme.


Selection process

Complete and eligible applications will be assessed against the following criteria:


Maximum score (total 30)

1. Relevance

The project aim and planned activities are relevant to P2P programme. The project is innovative, achievable in the time frame, has adequate and well-thought project design, and it clearly responds to one or more Outcome areas (see Outcome areas).


2. Audience

The project has a clear description on the target audience and the ways in which audiences will be reached. The target audience is relevant to the P2P programme. At least one specific beneficiary group is included as target audience (see description at Target audiences).   


3. Experience

The previous experience of the people/organisations involved is strongly related to the outcome area or to carrying out similar project activities.


4. Co-funding and Sustainability

There is a co-funding planned in project budget (guarantee letters from co-funders will have to be attached with the full application). Substantial sustainability measures are provisioned.



NB!! This form should be used to describe a project concept prior to submitting a full project proposal.  British Council may approve or reject a concept for development into a full proposal. 

When British Council approves a concept and invites an implementer to submit a full project proposal, it is not a guarantee that the full project proposal will be approved for funding. Approval of a concept signals the British Council interest in receiving further details about the proposed project.