Implementing local organization – Meno avilys

Programme start year – 2016 

Media literacy becomes more relevant in forming attitudes, values, and beliefs of young people. However, media literacy as a subject is not integrated into Lithuanian school curriculum. British council in Lithuania together with its partner Meno avilys is implementing the Big Small Screens project which develops media literacy skills amongst students and teachers of secondary schools in Lithuania. 

Together with media experts and partners in schools, the project is organizing workshops for students and teachers who receive skills and information on different sources and kinds of media. The first phase of the project took part in 2016 and received a very positive evaluation from the teachers, students, various media industry representatives, and institutional partners: National Education Development Centre, Ministry of Education and Science of Lithuania.

Also, the project developed methodical material for teachers, covering 6 audiovisual media forms and areas: cinema, advertising, social networks, television, computer games, and multimedia journalism. Each part includes a specific area of media briefly introduced and two cases analyzed. Every case is accompanied by a lesson plan and tools for teachers to educate their students.  

Since the project beginning in 2016, 73 schools and more than 8000 people were reached by the project activities:

- the project implemented 20 training sessions and creative workshops for more than 250 teachers with media education experts from the UK and Lithuania who gained skills and tools for critical analysis of different media products and developed 21st-century skills;

- 43 creative workshops with media industry professionals from all over Lithuania for students took place. More than 1100 participants who developed their creativity, critical thinking, communication, collaboration and technical (filming, coding, editing, etc.) skills;

- 130 audiovisual media products (short films, commercials, TV series, computer games, etc.) were created by students;

- a huge network of teachers and media industry experts involved in the project activities by spreading their knowledge;  

- 3 annual “Media festivals” were held. Each year more than 3000 participants engage in “Media festival” events, that involve activities such as screenings, discussions, contests, exhibitions, meetings with media professionals, master talks, creative workshops conducted by project participants, etc. They generate a great engagement from students, teachers, local community members and give them a better understanding of media literacy as a subject and as a tool for bringing community members together.